Fitness First sponsors 11th Edition of Standard Chartered Dubai Marathon

In its role as the official sponsor, Fitness First will host an intensive warm-up session for the participants. In addition, the Fitness First stand will also conduct fun activities including a sprint challenge and kick-the-football challenge for the benefit of visitors to the kiosk.



George Flooks, COO, Fitness First Middle East, said, "We anticipate 2012 to be a year of change when people will revisit their fitness goals and resolve to manage their lifestyles better. Fitness First will be there for them all the way. We will also look for avenues that will inspire the less privileged persons in our community to enhance their self-esteem through adopting relaxed fitness routines. As part of this mandate, we look forward to marking an active presence on the health and fitness circuit in the region."



With more than 14 clubs across the UAE offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to 'making the world a fitter place'.



Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate, that holds franchise rights for leading national and international brands across Middle East and India. With over 21 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.



As a part of its expansion plans, Fitness First Middle East aims to take the count to 34 clubs across the region by July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place. Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.



Standard Chartered has been supporting marathons across the world, the one in Mumbai is frequented by celebrities, industrialists and the like.