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    • Franchise Opportunities

    Psychographics: Cultural, Social Sensitivity

    The success of a plethora of fashion, fashion lifestyle and high-tech accessory brands here is perhaps an indication of the very essence of the region, an aspect rarely promoted by the world's media. The Middle Eastern consumer is image-driven, fashionable and unrelenting in pursuit of the best. That said, the market is idiosyncratic and if franchise systems or principals are to consider a strategic entry, it is vital to be aware of and sensitive to the cultural, religious and social norms that underpin the regions preferences.

    Trends: There are several regional-wide operators who have as many as 30 brands in their portfolio and the trend for conglomeration of smaller retail groups to operate under one holding or parent company, for gains from both variety as well as economies-of-scale offerings, is increasingly apparent.

    Given that retail and hospitality are not included in the free-zone opportunity, and that prevailing laws demand majority shares to nationals or citizens in joint venture agreements, franchising remains the preferred route for international retailers.

    In Dubai, the legal system is founded on Sharia law. However the region's leaders realize the importance of creating an environment favorable for the international players. Significant changes have taken place with respect to intellectual property rights and licensing laws. The GCC is dedicated to its continuing legal evolution and is generally considered to be franchise-friendly.

    With more than 120 nationalities residing in the city, and an extensive tourist component, Dubai has been coined a "window to world". It provides a soft landing for international franchise systems to test product and brand acceptability against a diverse cultural and social mix, and a potential gateway to the other GCC markets and the Middle East and North Africa region.

    Major Players


    (http://uae.franchisesinternational.com/) (franchiseek.com/UAE/)

    Heritage for Henna - Beauty Franchise

    Heritage for Henna started in one small khaimeh in Jumeirah Beach Hotel, Dubai, United Arab Emirates. It was a huge success with foreign visitors and confirmed Mrs. Fathiya's belief that henna decoration has a massive market outside of this region.

    Products

    To maintain quality, Heritage for Henna set up its own farms in carefully selected regions, where top quality henna shrubs are cultivated. In addition, considerable investment was made to select and train only the most talented henna artists.Heritage for Henna provides a wide variety of drawings with traditional, classical, contemporary and modern designs, for women and men alike. Designed by our talented artists, who are highly trained to focus on the formations of human body and the nature of henna paste.

    The Franchise Opportunity
    Unlike other projects that required large space and high rent, setting up a henna salon required only the minimum of 4 square meters!

    Comprehensive services for Our Partner
    "Heritage for Henna" provides its franchise partners with a full range of support services that will enable them to manage their projects with a high level of efficiency and profitability.

    This includes the location selection, rental negotiations and installation of decor. At the same time, staff will be selected and trained to ensure that they meet "Heritage for Henna's" high creative and professional standards.

    Foot Solutions Health & Wellness Franchise


    They provide foot care solutions and use high-tech computer foot scanning equipment to produce a complete line of custom shoe inserts and orthotics.

    Malridge Master Distributor - Photographic Engraving Franchise


    Malridge has developed a unique process for the customised engraving of photographs and graphics into any glass surface, at the same time, producing the highest finish and definition. They do photo nngraving and personalised engraving onto all types of glassware, from crystal awards and trophys to lead crystal wine glasses, champagne flutes and decanters.

    Key Master Franchises

    WSI Internet - Online Marketing Franchise

    The WSI Internet Franchise is the world's leading Internet Services Franchise providing affordable Internet solutions to small and medium size business. WSI has been in business since 1995 and franchising since 1996.WSI, the world's largest Internet consulting firm, ranks as the #1 Internet Marketing Services Franchise in Entrepreneur Magazine's January 2010 Franchise 500 - an honor maintained for 10 Years in a Row!

    Uber - Cosmetics Franchise

    Medichem, the makers of Uber, an exotic and exclusive line of hair and beauty products, is now seeking Master Distributors to be appointed in countries worldwide on all continents.The hair and beauty industry is a never-ending repeat business sector that never goes out of fashion, is not seasonal and does not change with the fluctuation in the mood of Government.

    My Destination Info - Travel Website Franchise

    MyDestinationInfo.com is a multi award winning network of online travel guides. The websites are owned and operated by local franchisees with access to the vital information specific to their destinations.The aim of the sites is to deliver unparalleled levels of information on anything a tourist would want to know when visiting the area while also allowing them to book their accommodation, flights and hire a car all through the site.

    ActionCOACH - Business Coaching Franchise

    As the owners of an ActionCOACH franchise one would need to provide all the coaching a business owner needs to increase the success of their company including one-on-one coaching sessions, group coaching sessions, workshops and seminars, books, CDs, DVDs, online resources and videos.

    The ActionCOACH Master Franchise

    Master Franchise Owners will be responsible for attracting Practices Owner and Firm Owner Franchisees and providing them with support and associated resources. As an individual franchise business, the role involves building, sustaining and growing a client base of one-on-one coaching clients, a variety of group coaching sessions, seminars and workshops, as well as building a dynamic data base of qualified leads that convert into clients over a period of six to nine months.

    Bibliography